​The holiday season is a time for celebration, generosity, and connection but unfortunately, it’s also prime time for scammers. As online shopping, travel, and charitable giving surge, so do the opportunities for fraud. In 2025, scammers are more sophisticated than ever, using AI, deepfakes, and social engineering to trick even the savviest consumers. Here are the most common scams to watch out for this season and how to protect yourself.

1. Fake Online Retail Stores:

Scammers are using AI to create realistic-looking websites that mimic popular brands. These sites often appear in social media ads offering “too good to be true” deals on electronics, toys, and luxury goods. Once you pay, the item never arrives or you receive a cheap knockoff.

How to stay safe:

• Shop only from trusted retailers.
• Avoid clicking on ads; go directly to the retailer’s website.

2. Delivery Notification Scams:

With millions of packages in transit, scammers send fake texts or emails claiming your delivery is delayed or requires a fee. Clicking the link can install malware or steal your credentials.

How to stay safe:

• Don’t click on unsolicited links.
• Verify tracking info directly with the carrier.
• Remember: USPS, FedEx, and UPS won’t ask for payment via text.

3. Gift Card Scams:

Gift cards remain a favorite tool for scammers. You might be asked to pay for services or fines using gift cards, or buy cards that have already been drained of funds.

How to stay safe:

• Never use gift cards for payments.
• Only buy from secure, reputable sources.

4. Charity Scams:

Fake charities pop up during the holidays, often targeting retirees with emotional appeals. These scams use lookalike names and pressure tactics to steal donations.

How to stay safe:

• Verify charities on the IRS database.
• Avoid donating via phone or email links.

5. AI-Powered Phishing & Deepfakes:

Scammers now use AI to generate realistic phishing emails, fake customer service calls, and deepfake videos. These tactics are designed to steal personal info or trick you into sending money.

How to stay safe:

• Don’t trust unsolicited messages or calls.
• Verify requests independently.

6. Travel Scams:

Fake vacation rentals, bogus flight deals, and AI-generated booking confirmations are on the rise. Scammers lure travelers with low prices and then disappear after payment.

How to stay safe:

• Book through verified travel sites.
• Avoid deals that require wire transfers or gift card payments.
• Confirm listings and reviews before booking.

Final Tips for a Scam-Free Holiday

• Pause before you purchase. Scammers rely on urgency.
• Use credit cards for better fraud protection.
• Keep records of all transactions and donations.
• Review your accounts regularly and immediately report any suspicious charges.
• Report scams to the FBI’s IC3 at https://www.ic3.gov.

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